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About Korea

The Discovery of Korea

Often referred to as the “Land of the Morning Calm”, Korea is a political, economic and cultural center in Northeast Asia. It proudly boasts more than 2,000 magnificent years of history and tradition.

About Seoul, the Capital of Korea

Seoul has been the capital of Korea for about 600 years, since the time of the Joseon Dynasty (1392-1910). Seoul has developed into a bustling metropolis, acting as the hub for political, economic, social, and cultural matters. The Han River runs through the heart of the city. The river divides the city in two; the northern part of the city is a focal point for culture and history, while the southern part (Gangnam) is well known for its business district.

UNESCO World Cultural Heritage Sites

Korea's Cultural Heritage conveys a genuine sentiment of simplicity and peacefulness. The historical background of the heritage is diverse, encompassing the history of Korea from ancient times (Dolmen sites) to the Joseon Dynasty. The sites embody a wide variety of values from tidy and neat artistic spirit to scientific rationality as witnessed in such traditional constructions as a royal palaces or temples.

Top 10 Attractions in Seoul

The center of Korea, Seoul offers everything to delight its visitors. From cutting edge technology and trend-setting culture to remarkable history and traditions, from shopping centers to beautiful nature, Seoul's attractions colorfully come together to engage all five senses. Seoul is an ancient city where history and traditions live on, and meet the modern in unusal scenery. The city abounds with superb destinations that offer novel experiences as well as leisure. Top 10 Attractions are recommended and introduced as below.

About Busan, the largest Korean port city

Busan is the largest Korean port city, located on the south-east corner of the Korean Peninsula. Japan sits just south of Busan and China to the west, offering convenient proximity to all Northeast Asia. While the Haeundae Beach area of Busan, with its beaches, mountains, temples, shopping malls, hotels, and convention facilities, often gets most of the world’s attention, Busan is home to more than just one city center. Be it the expansive shopping district of Nampo-dong, home to the massive Jagalchi seafood market; Seomyeon, with its countless shops to please the most discriminating fashionista; or Dongnae, the ancient city-center with its long history, mountain temples, fortresses, and hot springs there is something for everyone.

Where history and the future come together

All throughout Busan you will see the charismatic contrast of old and new. Whether you are standing beneath the towering skyscrapers of Marine City or beneath the great Buddha statue at Yonggungsa Temple, whether shopping the ultra-modern Shinsegae Department Store or the historic Jagalchi Fish Market, this blend of history and modernity is a big part of what gives Busan her charm

Top 10 Attractions in Busan

About Jeju, the globally recognized beautiful island

Jeju Island is located at the center of northeast Asia, on the path connecting Asia and the Pacific Ocean. The status of a Free International City allows visitors from 180 countries to enter the island without a visa and provides a no-tax privilege. With its strategically important location, various development projects are under way to include: tour, recreation, conventions, medical service, and the environmental industry.

The world’s first triple crown designations by UNESCO

Jeju Island is the sole place that was triple crowned for the World Natural Heritage, Jeju Island Global Geopark, and Biosphere Reserve by UNESCO as well as designated as one of the New 7 Wonders of Nature. This island exudes a sense of mystery since it possesses important rare geological features as well as lava caves, dynamic volcanic topography, and natural ecology. There is no place like Jeju that possesses various forms of volcanic topography within a single island. Jeju intactly possesses the history of changes in earth’s crust due to volcanic activities.

Top 10 Attractions in Jeju

Korean Cuisine

Hansik refers to traditional Korean food, centered around rice, served alongside a bowl of soup and a variety of side dishes. Most foods use meat and vegetables as the main ingredients, and are soaked in a brine or water rather than fried in oil, making hansik wonderful for one’s health. Hansik’s most outstanding feature is the amount of fermented foods, which are beneficial in improving digestion, as well as preventing cancer. The most well-known fermented foods is kimchi (fermented cabbage).
* What to Eat

The Korean Wave, 韓流

The Korean wave refers to the phenomenon of Korean entertainment and popular culture rolling over the world with pop music, TV dramas, and movies. Also known as "Hallyu" in Korean, the term was first coined by the Chinese press in the late 1990s to describe the growing popularity of Korean pop culture in China. The K-wave now widely used to refer to the popularity of Korean entertainment and culture across Asia and other parts of the world. Also, the K-wave craze has expanded to Korean traditional culture, food, literature and language, creating more and more enthusiasts.* Go to Hallyu Tourism